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It depends entirely on the channel. Google Ads can bring traffic within days, since you're paying for placement immediately. SEO is slower but more durable — most businesses start seeing meaningful movement in [ 3–6 months ], and it keeps compounding after that. We set realistic expectations for your specific situation on the strategy call, not a generic timeline.

It comes down to your timeline and budget. SEO builds long-term, sustainable traffic but takes months to gain momentum. Google Ads gets you visibility immediately, but the traffic stops the moment you stop paying. Many businesses start with Ads for quick traction while SEO builds in the background, then shift the balance over time.

It varies based on which channels you need, since Google Ads also requires a separate media budget on top of management fees. As a starting point: from $350/month for SEO alone, from $650/month for SEO plus Google Ads, and from $1,200/month for a full package covering SEO, Ads and social media. No long-term contract required to get started.

SEO is getting your website to rank organically without paying for each click — it takes time to build but keeps working once it gains momentum. Google Ads is paid placement: you bid to appear immediately, but the traffic disappears the moment you stop paying. Think of SEO as building a long-term asset and Ads as renting visibility.

We report on what actually affects your business: bookings, sales and qualified leads — not traffic, followers, or impressions on their own. A campaign that drives a lot of visitors but no bookings isn't a success by our standard, even if the chart looks impressive.

Yes, and for a business in Costa Rica this usually matters more than people expect, since you're often marketing to local customers and international visitors at the same time. We run SEO, ads and social content in English, Spanish, or both, with proper copywriting in each language.

No. We don't lock clients into long-term contracts, because we'd rather earn the business every month through results. You can review and adjust your plan as your business or season changes.

Yes. We work with businesses already operating in Costa Rica and with people marketing or planning to launch a business here from abroad. Strategy calls and reporting all happen remotely, in English or Spanish.

Usually, yes — tourism businesses tend to see strong returns since travelers actively search online before booking, often weeks in advance. SEO is worth building year-round since it compounds, while Ads budgets are often smarter to concentrate in the months leading into your peak season. We'll help you figure out that balance based on your actual booking patterns.

That's a common starting point for new clients, and the first thing we do is figure out what's actually happening, not just take over the same approach. We look at what's currently running and identify what's worth keeping versus what's quietly wasting budget, building a plan that fixes what's broken instead of starting from zero.