Show up when customers are ready to book.
Google Ads management for businesses in Costa Rica — built to spend your budget on people who actually convert, with full transparency on every dollar.
What's included in our Google Ads management
Running ads is easy. Running them so they make you money is the actual job.
Campaign strategy & keyword targeting
Research into what converts — and what won't — so budget targets people closer to booking.
Search, Display & Performance Max
The right campaign mix for your goals and budget — never run by default.
Landing page alignment
The ad and the page it sends people to are built by the same team — no mismatch.
Conversion tracking & reporting
Bookings, leads and sales tracked — not just impressions and clicks.
Ad spend vs. management fee: how Google Ads pricing actually works
This trips up almost everyone running their first campaign, so let's be clear about it upfront.
Ad Spend
The money that goes directly to Google — what you pay per click or impression to show your ad. This is your budget, and you control it.
Management Fee
What you pay us to research, build, run and optimize your campaigns. A completely separate cost from what goes to Google.
If a quote says "$200/month for Google Ads" without clarifying which part that covers — ask. We always quote these separately and clearly.
How we control your ad spend so it doesn't get wasted
The fear is real — you've heard stories of budgets disappearing with nothing to show for it. Here's how we prevent that.
Negative keywords from day one
We exclude searches that look related but won't convert, before they ever cost you a click.
Daily budget caps
Spend never runs away — limits set and monitored constantly, especially early on.
Weekly performance checks
No "set and forget." Underperforming ads get paused fast, not found a month later.
Clear spend reporting
You'll always know exactly what was spent and what it produced.
Google Ads for tours, ecommerce & local businesses
The campaign structure changes based on how your specific customers search and buy.
Tours & activities
Capture travelers actively searching and booking during their trip-planning window. Learn more →
Ecommerce stores
Drive traffic with clear purchase intent straight to product pages. Learn more →
Local & service businesses
Show up for "near me" and local-intent searches when someone's ready to act.
How much does Google Ads management cost in Costa Rica?
Two separate numbers make up your total investment: what you pay us, and what you pay Google.
Single Campaign
- One focused campaign
- Keyword & competitor research
- Monthly reporting
Multi-Campaign
- Multiple campaigns
- Weekly optimization
- Conversion tracking
- Bilingual ad copy
Full-Scale + Landing Pages
- New landing pages built
- Full funnel alignment
- Priority optimization
Recommended minimum ad spend starts around $300/month — below that, Google's system struggles to gather enough data to optimize well.
Our Google Ads process, step by step
Launching a campaign is the easy part. Here's the full process that actually makes it work.
Strategy call
We assess whether Ads makes sense right now and recommend a realistic starting budget.
Keyword & competitor research
What your customers search for, and what competitors are already bidding on.
Campaign & landing page setup
Structured by intent and goal, with pages aligned so the click matches the message.
Launch with tight monitoring
Closely watched in the first two weeks, when most early budget waste happens.
Ongoing optimization
Bids adjusted, underperformers paused, targeting refined weekly.
Monthly reporting
Spend, results and cost per booking — clearly explained, not buried in jargon.
How we measure Google Ads performance
Clicks and impressions are easy to report and easy to misuse. We focus on what actually matters.
Cost per booking
What you're really paying to acquire a customer.
Return on ad spend
Revenue generated relative to what you spent.
Conversion rate
How many clicks turn into the action you wanted.
A low cost-per-click with no bookings isn't a win. We report the numbers that connect to your revenue.
Why choose us for Google Ads management
Plenty of agencies will run your ads. Fewer will tell you honestly when something isn't working.
We control the whole funnel
Ad and landing page built by the same team — nothing lost in between.
Spend transparency
You always know where your money is going — ad spend and fee, clearly separated.
No long-term lock-in
We earn your continued business with results, not a contract.
Bilingual campaigns
Built and optimized for English and Spanish search.
Honest reporting
If a campaign isn't working, you'll hear that directly, with a plan to fix it.
Google Ads results we've delivered
Real campaigns, real cost-per-booking numbers.
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Google Ads management in Costa Rica: frequently asked questions
The questions we hear most before starting a Google Ads campaign.
It depends on your industry's competition, but a realistic starting ad spend is usually around $300/month — below that, it's hard for Google's system to gather enough data to optimize effectively. That's separate from the management fee. A realistic starting budget gets recommended on the strategy call based on your specific goals.
Ad spend is the money that goes directly to Google for clicks and impressions — that's your budget, and you control it. The management fee is what you pay to research, build, run and optimize the campaigns. These are two completely separate costs, and a clear quote always splits them out.
Faster than SEO — campaigns can start generating clicks within days of launching. That said, the first two to three weeks are usually about gathering data and optimizing, so the strongest performance typically comes after that initial period, not on day one.
A few things working together: negative keywords excluded from day one, daily spend caps so costs never run away unmonitored, and weekly performance checks instead of a "set it and forget it" approach. Underperforming ads get paused or adjusted quickly rather than discovered a month later.
It can, more than most people expect. A common gap is that the ad gets clicks, but the landing page wasn't built with that ad's message in mind. When the same team builds the website and runs the ads, the message and landing experience stay aligned, which tends to lower the actual cost per booking, not just the cost per click.
No. Campaigns can be adjusted or paused as budget or season changes, without being stuck in a long-term agreement.
The real measure is cost per booking or lead and return on ad spend — not clicks or impressions on their own. A campaign with a low cost-per-click but no actual bookings isn't a success, even if the click numbers look good. Reporting focuses on the numbers that connect to revenue.
Often, yes — someone actively searching "tours in [your area]" right now is typically closer to booking than almost anyone reached through social media. For a seasonal business, it usually makes sense to concentrate ad spend in the weeks leading into peak season rather than spreading it evenly.
Search ads show up when someone's actively typing a relevant search, catching people closest to taking action. Display ads appear as banners across websites people are already browsing, useful for awareness. Performance Max uses Google's automation across multiple placements at once. Most tour operators and local businesses see the strongest direct return from Search.
Yes. Campaigns, keywords and ad copy can be built and optimized separately for English and Spanish search, which matters for reaching both local customers and English-speaking travelers or expats, sometimes for the same service.
Get a free Google Ads strategy call
Tell us about your business and we'll give you a clear, honest read on whether Google Ads makes sense right now — no cost, no obligation.